Use the power of your audience to programmatically adjust your video.

Kraken Measures, Learns, and Adjusts

Kraken logs behavioral data like: location, cross device, network, interest graph, and consumer info. Data is used to optimize video visuals to increase play rates. Machine learning is used to amplify play rates and completion based on behavior.

Kraken Adjusts Distribution Over Networks

Kraken adjusts video per network-site to increase learning capability and reduce image fatigue.

Kraken Auto Selects for Network Distribution

In real-time, Kraken groups thumbnails / key frames based on machine learning feedback on consumer interactions.

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"In a highly competitive Ad Tech space, where videos drive the lion share of revenues, InfiniGraph's technology, Kraken is the first real breakthrough we have seen in many years. I can see Kraken being implemented by digital broadcast networks, publishers, ad networks and video player platforms in the very near future. Early adopters will turbo charge their video ad revenues on desktop and mobile. Read more..."

– Baglan Nurhan Rhymes, SVP of Revenue - AnchorFree


"We're seeing the highest engagement levels for our customers using InfiniGraph?s native video content. Read more..."

– Jim Calhoun, COO - SocialMoms

From the InifiniGraph Blog